Brand identity is the set of visual and verbal decisions — name, logo, colour, type, imagery and tone of voice — that let people recognise a business and understand what it stands for before reading any copy. This service suits businesses starting fresh, rebranding, or fixing an identity that no longer matches how they work.
Understanding the business, its market, its competitors and what it needs its brand to do.
Exploring naming and visual routes, narrowing to one direction with clear reasoning.
Building out the chosen direction into a full logo, identity system and voice.
Compiling guidelines so the identity can be applied consistently by anyone who needs to use it.
Cost depends on scope: whether naming is included, how many logo concepts and revisions are needed, how many touchpoints the identity must cover, and how competitive or crowded the market is. A single-mark identity for a small business costs less than a full system spanning packaging, signage and multiple sub-brands.
Depends on the problem. If your name, positioning or market has changed, a logo alone rarely fixes it — a full identity review usually gives better results.
Input is needed at key stages: briefing, direction selection and feedback rounds. The studio leads the design work but decisions need your sign-off throughout.
Logo files in formats needed for print and digital, a brand guidelines document, and any naming or tone of voice materials agreed in scope.
If you're not sure whether your current identity is working, start with Aether's free AI visibility audit — no commitment required.
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