AI search marketing is the practice of making a website visible in both traditional search results and the answers given by AI tools such as ChatGPT, Perplexity and Google AI Overviews. It combines SEO, content strategy and generative engine optimisation, aimed at businesses whose customers now research using AI as well as Google.
We assess your current visibility across Google and AI search tools, and identify gaps.
We set priorities for content, technical fixes and structure based on what will move visibility.
We write, edit and publish content, and make the technical changes the audit identified.
We check how visibility has changed and adjust the plan based on what the data shows.
The investment depends on how much of the site needs technical work, how competitive your market is, and how much new content is required to cover the topics your customers search for. A business starting from a weak technical base or entering a crowded market needs more work than one refining an already solid site.
It includes traditional SEO but adds work aimed specifically at how AI tools read, summarise and cite content, which follows different rules to Google's ranking system.
We check using the tools themselves and monitoring services, testing the kinds of questions your customers would actually ask.
It depends on your market and goals. Some businesses need a one-off technical and content fix, others need continued work as competitors and AI tools change.
Start with a free AI visibility audit to see where your business currently stands on Google and in AI-generated answers, with no commitment.
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