Last updated: 12 August 2026

SEO, GEO & AI Search: Complete UK Guide Index (2026)

This is a complete index of Aether Agency's guides to SEO, GEO (generative engine optimisation) and AI search, covering audits, agency selection, technical fixes, and how to get cited by ChatGPT, Perplexity, and Google AI Overviews. It groups 41 guides by task so you can find the right one quickly.

Key Takeaways

• Foundational guides explain what SEO, GEO, and AEO mean and how they differ from one another
• Practical audit and agency guides help you assess your current site or choose who does the work
• Platform-specific guides cover getting cited by name: ChatGPT, Perplexity, Google AI Overviews, and Bing
• Technical and content guides address the mechanics: crawlers, robots.txt, migrations, structured content, E-E-A-T
• Tracking and measurement guides cover monitoring citations, share of voice, and AI visibility over time

Understanding SEO, GEO, and AEO

Start here if you need to understand how these disciplines relate to one another before deciding where to invest.

• Generative Engine Optimisation: 2026 UK Business Guide | Aether — Introduces generative engine optimisation and how content gets cited by AI platforms.
• SEO vs GEO vs AEO: What UK Businesses Need in 2026 — Compares SEO, GEO, and AEO and clarifies which discipline targets which platforms.
• AEO vs GEO vs SEO Differences: Complete Guide 2026 — Distinguishes the three approaches and where each fits into a visibility strategy.
• What Is Answer Engine Optimisation? (AEO Guide 2026) — Defines AEO and explains how it differs from traditional link-focused SEO.
• AI SEO Optimisation UK (2026): Complete Growth Guide — Explains how to adapt SEO strategy for AI search engines such as ChatGPT and Perplexity.

Auditing Your Website

These guides walk through assessing an existing site, whether through a paid audit, a free check, or a technical deep-dive.

• Best SEO Audit UK 2026: 7-Step Guide That Actually Works — Walks through a seven-step process for diagnosing why a UK website isn't ranking.
• Technical SEO Audit: 2026 UK Guide for Business Growth — Examines site infrastructure, crawlability, and indexation factors that affect rankings.
• SEO Audit Services UK: Expert Technical Analysis 2026 — Details what professional SEO audit services typically cover and cost in the UK.
• Free SEO Audit 2026: Complete Website Analysis Guide UK — Explains what a free SEO audit examines and what it typically uncovers.
• AI Visibility Audit: How to Track Your Brand in AI Search 2026 — Explains how to systematically measure your brand's appearance in AI search responses.
• Google Search Console Tutorial for UK Businesses 2026 — Walks through using Google Search Console to monitor organic visibility.

Choosing an Agency

For businesses deciding whether to hire specialist help, and where, these guides cover agency selection and regional options.

• Best SEO Agency UK 2026: Expert Rankings & Selection Guide — Sets out how to select an SEO agency and what to look for in the UK market.
• SEO Agency London: Expert Services & Results | 2026 Guide — Outlines what an SEO agency in London offers across traditional and AI search.
• GEO Services UK 2026: Costs, Process & What to Expect — Describes what GEO services involve, typical costs, and what to expect from the process.
• GEO Agency Surrey: Get Found on Google & ChatGPT 2026 — Covers what a Surrey-based GEO agency does to help businesses get cited by AI tools.
• Generative Engine Optimisation Agency UK | Aether Agency 2026 — Describes what a UK GEO agency does to position brands within AI platforms.
• AI Visibility for UK Law Firms: How to Get Cited in 2026 — Covers how UK law firms can get cited by AI platforms alongside traditional SEO.

Getting Cited by AI Platforms

This is the largest group, covering how to appear in specific AI tools such as ChatGPT, Perplexity, Bing, and Google AI Overviews.

• How to Optimise for AI Overviews in 2026 | Aether Agency Ltd — Covers how businesses can adapt content specifically for Google's AI Overviews.
• How to Optimise Your Website for ChatGPT in 2026 | Aether Agency — Covers how to structure content so ChatGPT can find and cite it.
• How to Get Cited in ChatGPT and Perplexity 2026 | Aether Agency — Explains what's involved in earning citations from both ChatGPT and Perplexity.
• How to Get Cited by AI: Complete GEO Strategy for 2026 — Sets out a general GEO strategy for getting content cited across AI platforms.
• How to Optimise for Perplexity AI: Complete UK Business Guide — Explains how Perplexity's citation-based search differs from Google and how to adapt.
• How to Get Cited by ChatGPT in 2026: Complete UK Guide — Explains the steps involved in earning citations from ChatGPT specifically.
• How to Appear in ChatGPT Search: Complete 2026 GEO Guide — Describes the content and structural requirements for appearing in ChatGPT search.
• SEO for ChatGPT and Perplexity: Complete UK Business Guide 2026 — Introduces GEO as a discipline for businesses targeting ChatGPT and Perplexity visibility.
• How to Get Found on ChatGPT: 2026 Business Guide — Covers how businesses can approach customer discovery through ChatGPT.
• Google AI Overview Optimisation: 2026 GEO Strategy Guide — Sets out a GEO-based strategy specifically for Google's AI Overviews.
• Bing SEO for ChatGPT Visibility: 2026 UK Business Guide — Explains why Bing SEO matters for appearing in ChatGPT's web citations.
• AI Overviews Traffic Impact on Websites in 2026 | Aether Agency — Examines how Google AI Overviews are changing click-through behaviour on websites.

Technical and Content Foundations

These guides cover the underlying mechanics that determine whether search engines and AI crawlers can access and trust your content.

• AI Crawler Access Robots.txt Guide for Business Leaders 2026 — Explains how robots.txt settings control which AI crawlers can index your content.
• E-E-A-T SEO Guidelines 2026: Complete Guide for UK Businesses — Covers Google's E-E-A-T framework and its growing role in AI citation decisions.
• AI SEO Content Optimisation: Complete UK Guide for 2026 — Covers how content creation needs to change for AI-assisted search behaviour.
• AI Content Creation for SEO UK: 2026 Guide for Business Growth — Covers how AI-assisted content creation intersects with SEO strategy.
• Site Migration SEO Checklist: Protect Rankings in 2026 — Sets out a checklist for protecting rankings during a website migration.
• Google Algorithm Updates 2026: Complete UK Business Guide — Tracks recent Google algorithm developments affecting search and AI visibility.
• Featured Snippets Optimisation: UK Business Guide 2025 — Explains how to optimise for featured snippets amid changes to their prevalence.
• Search Engine Marketing SEM Guide 2026 | Aether Agency Ltd — Covers how UK businesses can plan and run search engine marketing campaigns.

Measuring and Tracking AI Visibility

For businesses that want to monitor citations and presence across AI platforms once optimisation work is under way.

• Best GEO Tools 2026: 11 Platforms to Dominate AI Search — Reviews eleven platforms for tracking and improving visibility in AI-generated answers.
• AI Share of Voice Tracking: 2026 Guide for UK Businesses — Explains how to measure your brand's presence across ChatGPT, Perplexity, and similar platforms.
• AI Citation Tracking for Brands: 2026 UK Guide | Aether Agency — Describes how to monitor how often AI search engines reference your company.
• Digital PR for AI Citations: The 2026 UK Guide | Aether Agency — Explains how earned media coverage becomes a source AI engines cite.

Using this index

Use the groups to narrow down by task, then read the individual guide that matches where you are: auditing, choosing an agency, fixing technical issues, or getting cited by a specific AI platform. Guides are self-contained, so there's no fixed reading order.